Elizabeth Whitlow

Executive Director of the Regenerative Organic Alliance

Elizabeth Whitlow is the Executive Director of the Regenerative Organic Alliance (ROA). It is the culmination of over 20 years working for systemic change in agriculture systems. Whitlow began her career as an advocate for shade-grown, fair-trade, and organic coffee growers in Central America. Since then, she has worked across the spectrum of elevated certifications, both in farming and ranching. She is now leading the charge for regenerative organic agriculture, managing the holistic and high-bar Regenerative Organic CertifiedTM (ROCTM) standard. The ROC is the North Star of certifications, building upon the USDA Organic label through the pillars of soil health, animal welfare, and social fairness.

"Regenerative Organic Certified: Soil Health, Land Management, Animal Welfare, and Social Fairness"

  • The mission and goals of the Regenerative Organic Alliance 
  • The difference between Regenerative Organic Certified (ROC) and Organic Certified
  • The types of operations that can apply to ROC
  • How growers can incorporate more regenerative organic practices
  • How farmers can apply to be ROC
  • A few of the brands that are ROC
  • The 1,000 farms initiative and goals
  • How to feed the world with ROC farms